Customer Case Study

Customer Case Study

Customer Case Study

How Instaffo saved €197.000 by catching engineering bottlenecks early

Executive Summary

Executive Summary

Executive Summary

In Just 4 Months Instaffo Unlocked 1,816 Additional Productive Hours

In just 4 months, Instaffo set the stage to save €197,000 by catching engineering bottlenecks before they impacted delivery and retention. After growing from one to three product teams, the fast-growing job platform needed deeper insights than traditional metrics could provide. By implementing Flea's developer experience platform, they achieved the following results:

Total Value Created
Total Value Created

€197.000

€197.000

Productivity Gains + Risk Mitigation
99x Return on Investment
197x ROI
Productivity Gains

€77.000

1.816

Additional Productive Hours unlocked
Risk Mitigation

€120.000

35%

Potential Turnover Risk Addressed
Developer Experience

+4,5%

88 →92

DevEx Score Improvement
Response Rate

90,5%

Average Survey Response Rate

With a constant 90.5% survey participation rate, Instaffo achieved a 197x return on investment while significantly outperforming the industry average score of 78.

"I'm strongly convinced that you can only improve things that you can measure somehow. With developer experience and productivity, there aren't any super clear measurements - you always need to see it in context."

Nikolai Gulatz

CTO & Co-Founder at Instaffo

About Instaffo

About Instaffo

About Instaffo

During Growth Instaffo Required More Context Than Engineering Metrics Alone

Instaffo operates Germany's fastest-growing job platform for Tech, Marketing, Sales and Finance professionals, connecting over 150,000 quality-verified talents with 1,800+ companies. Following a €10M funding round, the company grew to 80+ employees, with 23 professionals in their product engineering organization across three product teams.

After growing from one to three product teams, Instaffo needed deeper insights than traditional engineering metrics could provide. While hard metrics like velocity or mean time to recovery tell part of the story, understanding the full context of developer experience required a more comprehensive approach.

Challenge

Challenge

Challenge

Traditional Metrics Failed to Surface Critical Issues

After growing from one to three product teams, Instaffo's engineering organization faced several critical challenges that traditional metrics couldn't address:

Lack of Qualitative Context

Traditional engineering metrics like velocity or mean time to recovery weren't providing the full picture needed to make informed decisions.

"When you only have hard facts, they always have caveats that make interpretation very difficult. Traditional metrics like velocity or mean time to recovery don't tell the complete story."

- Nikolai Gulatz, CTO

Lack of Qualitative Context

Traditional engineering metrics like velocity or mean time to recovery weren't providing the full picture needed to make informed decisions.

"When you only have hard facts, they always have caveats that make interpretation very difficult. Traditional metrics like velocity or mean time to recovery don't tell the complete story."

- Nikolai Gulatz, CTO

Lack of Qualitative Context

Traditional engineering metrics like velocity or mean time to recovery weren't providing the full picture needed to make informed decisions.

"When you only have hard facts, they always have caveats that make interpretation very difficult. Traditional metrics like velocity or mean time to recovery don't tell the complete story."

- Nikolai Gulatz, CTO

Need for Early Problem Detection

Without a proactive feedback system, issues often surfaced only after significantly impacting team productivity or satisfaction.

"Many of these problems we would have noticed eventually, but probably only when it was too late. Being able to identify problems when they're small is crucial - if something affects 2-3 people now, it will likely affect more as we grow."

- Nikolai Gulatz, CTO

Need for Early Problem Detection

Without a proactive feedback system, issues often surfaced only after significantly impacting team productivity or satisfaction.

"Many of these problems we would have noticed eventually, but probably only when it was too late. Being able to identify problems when they're small is crucial - if something affects 2-3 people now, it will likely affect more as we grow."

- Nikolai Gulatz, CTO

Need for Early Problem Detection

Without a proactive feedback system, issues often surfaced only after significantly impacting team productivity or satisfaction.

"Many of these problems we would have noticed eventually, but probably only when it was too late. Being able to identify problems when they're small is crucial - if something affects 2-3 people now, it will likely affect more as we grow."

- Nikolai Gulatz, CTO

Difficulty Prioritizing Initiatives

The engineering team struggled to identify which improvements would have the highest impact.

"I wanted to understand what themes everyone in the department sees as important, what we can improve, and what potential roadblocks might be."

- Nikolai Gulatz, CTO

Difficulty Prioritizing Initiatives

The engineering team struggled to identify which improvements would have the highest impact.

"I wanted to understand what themes everyone in the department sees as important, what we can improve, and what potential roadblocks might be."

- Nikolai Gulatz, CTO

Difficulty Prioritizing Initiatives

The engineering team struggled to identify which improvements would have the highest impact.

"I wanted to understand what themes everyone in the department sees as important, what we can improve, and what potential roadblocks might be."

- Nikolai Gulatz, CTO

No Systematic Way to Validate Changes

With multiple organizational changes underway, the team needed a way to measure whether their improvements were working.

 "I wanted to ensure that when we change things, we can measure if we're on the right path."

- Nikolai Gulatz, CTO

No Systematic Way to Validate Changes

With multiple organizational changes underway, the team needed a way to measure whether their improvements were working.

 "I wanted to ensure that when we change things, we can measure if we're on the right path."

- Nikolai Gulatz, CTO

No Systematic Way to Validate Changes

With multiple organizational changes underway, the team needed a way to measure whether their improvements were working.

 "I wanted to ensure that when we change things, we can measure if we're on the right path."

- Nikolai Gulatz, CTO

Solution

Solution

Solution

Holistic, Context-Rich Developer Experience Insights via Team Feedback

After evaluating several alternatives including GitLab's productivity reports, custom monitoring tools, and quantitative developer productivity platforms, Instaffo chose Flea's developer experience platform for its unique approach. Unlike traditional engineering metrics that lack context and qualitative insights, Flea provides a comprehensive framework analyzing 45 scientifically validated DevEx factors that impact developer productivity and retention.


The solution comprised four key components, each addressing a specific challenge Instaffo faced with traditional metrics:

Comprehensive Qualitative Framework

Scientific measurement of 45 validated DevEx factors

Mix of anonymous and attributed feedback options

Rich qualitative context for metrics

Surfacing of previously hidden issues

"There were many things in the survey I wouldn't have thought to ask about. For example, the team connection topic - I wouldn't have had that on my radar, but it's obviously important when people identify it as a concern."

- Nikolai Gulatz, CTO

Comprehensive Qualitative Framework

Scientific measurement of 45 validated DevEx factors

Mix of anonymous and attributed feedback options

Rich qualitative context for metrics

Surfacing of previously hidden issues

"There were many things in the survey I wouldn't have thought to ask about. For example, the team connection topic - I wouldn't have had that on my radar, but it's obviously important when people identify it as a concern."

- Nikolai Gulatz, CTO

Comprehensive Qualitative Framework

Scientific measurement of 45 validated DevEx factors

Mix of anonymous and attributed feedback options

Rich qualitative context for metrics

Surfacing of previously hidden issues

"There were many things in the survey I wouldn't have thought to ask about. For example, the team connection topic - I wouldn't have had that on my radar, but it's obviously important when people identify it as a concern."

- Nikolai Gulatz, CTO

Early Warning System

Regular feedback cycles catch issues early

Identification of emerging challenges

Proactive intervention opportunities

"I can now get a very holistic picture and address problems when they're still small."

- Nikolai Gulatz, CTO

Early Warning System

Regular feedback cycles catch issues early

Identification of emerging challenges

Proactive intervention opportunities

"I can now get a very holistic picture and address problems when they're still small."

- Nikolai Gulatz, CTO

Early Warning System

Regular feedback cycles catch issues early

Identification of emerging challenges

Proactive intervention opportunities

"I can now get a very holistic picture and address problems when they're still small."

- Nikolai Gulatz, CTO

Impact Measurement

Trend analysis across survey cycles

Before/after comparisons for initiatives

Clear visualization of improvement impact

"The survey helps us validate whether our improvements are working and shows us where to focus next."

- Nikolai Gulatz, CTO

Impact Measurement

Trend analysis across survey cycles

Before/after comparisons for initiatives

Clear visualization of improvement impact

"The survey helps us validate whether our improvements are working and shows us where to focus next."

- Nikolai Gulatz, CTO

Impact Measurement

Trend analysis across survey cycles

Before/after comparisons for initiatives

Clear visualization of improvement impact

"The survey helps us validate whether our improvements are working and shows us where to focus next."

- Nikolai Gulatz, CTO

Team-Based Prioritization

Priority scores based on team feedback

Clear ranking of improvement initiatives

Data-driven decision support

"Having this data gives me the confidence to decide where we should apply our limited resources for maximum impact."

- Nikolai Gulatz, CTO

Team-Based Prioritization

Priority scores based on team feedback

Clear ranking of improvement initiatives

Data-driven decision support

"Having this data gives me the confidence to decide where we should apply our limited resources for maximum impact."

- Nikolai Gulatz, CTO

Team-Based Prioritization

Priority scores based on team feedback

Clear ranking of improvement initiatives

Data-driven decision support

"Having this data gives me the confidence to decide where we should apply our limited resources for maximum impact."

- Nikolai Gulatz, CTO

Implementation

Implementation

Implementation

2-Hour Setup, 90.5% Response Rate, Closed Feedback Loop

Before Flea, Instaffo relied on basic quarterly developer surveys. The transition to a comprehensive developer experience platform followed a structured approach that ensured quick adoption and immediate value.

Quick Setup & Onboarding

Rapid deployment process with minimal disruption to existing workflows.

2-hour setup time

Automated Surveys

Automated quarterly surveys with smart reminders to ensure high participation.

90,5% response rate

Seamless Integration of Results

  • Actionable insights feed directly into OKRs

  • Data-driven discussions in 1:1s and team meetings

  • Clear tracking of improvement initiatives

Closed feedback loop

Results

Results

Results

€197.000 Value Created Through Early Problem Detection

Within four months of implementing Flea, Instaffo achieved a 4.5% improvement in their overall Developer Experience Score (88 → 92). This score, measuring key factors like technical enablement, team dynamics, and career growth, placed them well above the platform average of 78% - indicating exceptional engineering team health.

Productivity Improvement

Productivity Improvement

Productivity Improvement

€77.000 in additional productive hours gained

By identifying and addressing key bottlenecks early, Instaffo achieved measurable improvements in team productivity:

Productivity Increase

+4,5%

88 92 DevEx Score Improvement
Additional productive hours

1.816

23 engineers × 1,880 hours × 4.2%
Realized Value

€77.000

Based on €80,000 annual developer cost

Critical Issues With Tech Debt and Documentation Quality Have Been Surfaced and Improved

High Workload Preventing Tech Debt Management
Problem
Initial survey exposed a critical technical debt score of 50/100 as high workload was preventing focus on refactoring
Action
Integrated technical debt into OKR cycles, set up dedicated team for design system improvements

5084

+68%

Result
Technical debt score improved to 84/100 (+68%) after successfully implementing critical design system updates

"We had several long-running issues that had been dragging on, ultimately leading to dissatisfaction. There was a lack of organization and resource commitment to address these problems."

- Nikolai Gulatz, CTO

Lacking Documentaton Quality
Problem
Documentation gaps significantly impacted testing velocity and delivery quality, particularly for core components with complex business logic
Action
Implemented structured documentation requirements with dedicated engineering time

7090

+28,5%

Result
Documentation quality score increased from 70 to 90 (+28.5%), significantly reducing testing bottlenecks

"I had documentation issues somewhat on my radar, but I thought it was just my problem. The survey revealed it was actually affecting the entire team's ability to ship features."

- Nikolai Gulatz, CTO

Risk Mitigation

Risk Mitigation

Risk Mitigation

€120,000 in potential turnover costs avoided

Flea's analysis revealed career development concerns across 35% of Instaffo's engineering team (8 of 23 developers) - more than double the typical rate of 16.6% seen across Flea customers. With career progression being the #1 driver of software engineer turnover in industry studies**, early intervention helps protect against potential turnover costs:

Career Development Concerns

35%

of Instaffo's dev team state dissatisfaction
Risk Indicators

2.1x

Higher career concern rate than benchmark
Potential Impact

€120.000

1.5× salary (avg. industry replacement cost)

Critical Issues With Career Clarity and Team Connection Have Been Surfaced Before Impacting Retention

Missing Career Framework
Problem
35% of engineers expressed direct frustration with career progression. Clarity of career path scores dropped further from an already comparatively low 68 to 66.
Action
Added "Introduce a career framework for frontend and backend roles" as a key initiative in current OKR cycle

6866

-3%

Status
Implementation in progress, actively working to define clear career progression paths

"I appreciated that the need for a career framework came bottom-up from the developers requesting more guidance, rather than me saying from the top down, we need some career framework now so we can evaluate you all and have feedback conversations."

- Nikolai Gulatz, CTO

"Without career goals, it's hard to know what skills and knowledge I need to acquire. It's harder to get specific feedback on my performance and how it aligns with my career goals."

- Software Engineer, Instaffo

Missing Team Connection
Problem
Team connection scores dropped significantly from 94 to 84 (-10.6%) in just one quarter as engineers noted feeling isolated from their colleagues outside of formal meetings and work discussions.
Action
Implementing virtual coffee rounds, casual check-ins, and online team events.

94 84

-11%

Status
Early stages of implementation, with initial positive feedback from team members

"Working remotely makes it hard to feel connected, there's no casual chat, just tasks and screens. Sometimes it feels isolating, like I'm just sending messages into the void."

- Software Engineer, Instaffo

Strategic Impact

Strategic Impact

Strategic Impact

Better Insights, Seamless Processes, and Data-Driven Decisions

"Now I can sleep calmly at night knowing we'll catch critical issues before they impact our delivery."

Nikolai Gulatz

CTO & Co-Founder at Instaffo

The transformation provided three core strategic advantages:

Holistic View of Leading Indicators

Comprehensive visibility into 45 DevEx areas typically marked as blind spots

90.5% participation rate enabled truly representative insights

Flexibility of anonymous and named responses ensuring candid feedback

Developer feedback revealed issues before impacting standard engineering metrics

Seamless Process Integration

Natural enhancement of established management rhythms and workflows

Insights enhanced regular 1:1- and team meetings

Teams incorporated feedback into OKR planning cycles

Flea's recommended actions provided clear starting points for solution development

Data-Driven Decision Making

Identify problems while still manageable

Allocate resources based on concrete evidence

Track improvement impact through consistent metrics

Maintain high team engagement with minimal time investment

Ready to transform your enginering organization?

Ready to transform your enginering organization?

Join Instaffo and other leading companies in building a more productive, engaged engineering team with Flea.

Because developers know best.

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